Keyword Optimization vs. Reputation Management
There are two main reasons that most people/companies are looking to optimize – and there’s a reason why this is important coming up in the next subheading.
1. For keywords that their target audience is looking for: in order to attract the target audience that is looking for products and services for which they provide a solution
2. For their name or their company’s name: To push down negative comments or reviews, or to create a larger more dominant positive presence when customers do their due diligence to research a company or person.
While both require “search engine optimization,” there are slightly different tactics. I mention this because many local businesses are doing too much of one and not enough of the other. Or they are doing some of both, but not as effectively as they could.
- In order to rank for YOUR KEYWORD like “ABC Financial Planner,” you want that term to be in the title tag and URL.
- If you want to rank for YOUR COMPANY NAME, you want your company name to be in the title tag and URL.
- If you want to rank for YOUR NAME, then you want your name in the title tag and URL.
- http://www.google.com/places/ (critical for a local business)
- http://listings.local.yahoo.com/ (critical for a local business)
- http://www.crunchbase.com/companies/new
- http://www.onlineprnews.com (Press releases are one of the only types of content that can be optimized for keywords, Company Names, or Individual Names – Multiple PRs can be submitted and optimized for the company name vs. a single profile)
- http://www.cityslick.net/
- http://www.inlocal.com/
- http://www.manta.com/
- http://www.talkbiznow.com/
- http://www.businesscard2.com
- http://www.phusebox.nethttp://www.fastcompany.com
- http://www.incompany.com
- http://www.focus.com/
- http://www.lookuppage.com/
- http://www.bloomfire.com/ (Choose your company name for the URL and Bloomfire name)
- http://www.yelp.com (PUBLIC REVIEW SITE)
- http://www.insiderpages.com (PUBLIC REVIEW SITE)
- http://www.citysearch.com (PUBLIC REVIEW SITE)
- http://www.magicyellow.com/
- http://www.ziggs.com
- http://www.aboutus.org
- http://www.magicyellow.com/
- Blog comments (Better to use a person’s name though. Do not use keywords for blog comments as many bloggers consider this instant spam)
- http://www.hubpages.com (Choose the business name for your profile name)
- http://www.scribd.com (Choose the business name for your profile name)
- http://www.slideshare.com (Choose the business name for your profile name)
- http://www.docstoc.com (Choose the business name for your profile name)
- http://bigsight.org/
- http://www.squidoo.com (Choose the business name for your profile name)
List of Profile Sites that can be optimized for an INDIVIDUAL’S name:
- http://cofoundr.com/
- http://econnect.entrepreneur.com/
- http://sta.rtup.biz/
- http://bigsight.org/
- http://www.fastpitchnetworking.com/
- http://www.bloomfire.com/ (Choose your name for the URL and Bloomfire name)
- http://www.partnerup.com/
- http://www.spoke.com/
- http://www.ecademy.com/
- http://www.trade-pals.com/
- http://www.xing.com/
- http://www.younoodle.com/
- http://www.linkedin.com/
- http://www.google.com/profiles
- http://www.ziki.com
- http://www.connectture.com
- http://www.ziggs.com
- http://www.aboutus.org
- http://www.naymz.com
- http://www.onlineprnews.com (Press releases are one of the only types of content that can be optimized for keywords, Company Names, or Individual Names – Multiple PRs can be submitted and optimized for the individual’s name vs. a single profile)
- http://www.biznik.com
- http://www.work.com (The profile itself, which is the profile page for all of your articles.)
- http://www.hubpages.com (Choose the individual’s name for your profile name)
- http://www.scribd.com (Choose the individual’s name for your profile name)
- http://www.slideshare.com (Choose the individual’s name for your profile name)
- http://www.docstoc.com (Choose the individual’s name for your profile name)
- http://www.squidoo.com (Choose the individual’s name for your profile name)
- http://www.ezinearticles.com (The profile itself, which is the profile page for all of your articles. You must publish articles for this to be live)
- Blog comments
List of Authority Sites Optimized for Keywords:
- http://www.onlineprnews.com (Press releases are one of the only types of content that can be optimized for keywords, Company Names, or Individual Names)
- http://www.linkedin.com (ONLY if a Group: See this example)
- http://www.bloomfire.com/ (Choose your a keyword for the URL and Bloomfire name)
- Many directories: search for {keyword} + “add your site” or {keyword} + “submit url” or {keyword} + “add url” and similar terms
- http://www.biznik.com (ONLY the articles – profiles must be of an individual)
- http://www.work.com (ONLY the articles – profiles must be of an individual)
- http://www.scribd.com (ONLY the articles – profiles must be of an individual)
- http://www.hubpages.com (ONLY the Hub itself – profiles must be of an individual)
- http://www.docstoc.com (ONLY the document itself – profiles must be of an individual)
- http://www.ezinearticles.com (ONLY the article itself – profiles must be of an individual)
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